Aubade Gardens is a luxury residence, fitted with lavish villas for retired individuals located in Orange County, California. Aubade Gardens separates itself from its competitors by offering an affluent experience through its upscale services. The target audience are retired baby boomers interested in more than just residential services, but who are looking to live out their golden years in lavishness.
To evoke the brands elegant identity the typeface, Jupiter, was used for its word mark. Its tapered serifs and the “R” elongated tail was used to capture the essence of vines in gardens. The use of floral illustrations help to connect to the idea of rejuvenation and tranquility, which was inspired by the environment. The simplicity of the color palette allows for a straightforward yet sophisticated aesthetic.