PANGU
YEAR
2020
CATEGORY
Naming
Brand Identity
Packaging
Social Media
CREDITS
Sean Bacon
Bradford Prairie
OVERVIEW
Pangu is a modern day elixir that is intended to aid daily stressors. It’s infusion of CBD and adaptogens offers a holistic alternative to traditional medicine. Consumers would find this product in health food stores and boutique modern day apothecaries. Pangu targets health conscious, middle class individuals, aged 24-38 who strive to combat modern day ailments holistically.
SOLUTION
To bring forth the brands herbalist approach, inspiration was driven by vintage Chinese apothecary bottles. Using the King of Medicine as an icon helps to remind the consumer of the ancient heritage of the product's ingredients. To emulate the traditional Eastern Medicine aesthetic, hand drawn-like typography was chosen to complement the neighboring illustrations.The earthy color palette was kept neutral to enhance the essence of health and wellness.
