SIGONE

YEAR
2020

CATEGORY
Brand Identity
Naming
Editorial Layout

CREDITS
Sean Bacon
Bradford Prairie

OBJECTION
Siogné is a zany magazine that promotes up and coming artists from all art mediums. Siogné is a juxtaposition, highlighting the tempestuousness of art and allowing for its diversity. It’s highly aesthetic composition reflects homage to its abundance of creativity that flows within the pages of this zine. Their audience are artists aged between 18-30, which includes art junkies, art enthusiasts or anyone in the need of tangible entertainment.

SOLUTION
The brands attitude was enhanced by creating dynamic layout that allows for variability in content. Flexible grids were used to portray the fluidity of artistic expression. Eckmannpsych typeface was used for the masthead because of its organic curves. The curves reflect the flow of inspiration and creativity that compliments the magazines subject matter.