YEAR
2020
CATEGORY
Brand Identity
Page Layout
CREDITS
Sean Bacon
Bradford Prairie
OVERVIEW
Ignite is a conference that addresses the racial, class and gender issues facing BIPOC women by focusing on conscious raising and empowerment. Ignite differentiates itself from other women conferences by giving BIPOC women a space to discuss and strategize the ways of creating change on a community level. This conference targets individuals aged 18-35, who are eager to educate themselves of the issues concerning their community.
SOLUTION
Vibrant use of colors helps to signify the bold attitudes and stances of today’s generation. The use of bold primary colors were chosen to evoke a loud and enthusiastic response. Using the Dida typeface for its word mark; and with its playful, yet generous round shape helps to give strength to the power in voices. The use of dynamic geometric shapes helps to reflect the spark of a movement that is evolving.
